With a focus on functional and aesthetic beauty, glow aims to deliver clear, radiant skin through a curated line of makeup, skincare, and beauty tools. The brand gained rapid popularity for its unique visuals, creative campaigns, and sensorial product experience—all reflecting its core values of transparency and glow.

Starting with hero items like the Breathable Blemish Balm and Peach Peptide Repair Lip Balm, glow has continued to expand into skincare, haircare, and even lifestyle categories such as fashion and stationery. Known for its innovative pop-up collaborations and trend-savvy branding, glow resonates strongly with Korea’s 20-something beauty lovers.