House of Dohwa (Do-Hwa-Ga-In) focuses on bringing back the now-forgotten, Korean traditional skincare customs and the potential of native rice growing in the wild by exploring the roots of all the intricate processes from cultivation to extraction.

House of Dohwa

The story of the brand
The brand carefully chooses locally and ethically grown ingredients from designated farms, infusing 10% rice extracts into every product.
Embracing a traditional Korean concept, the brand has earned praise for its unique image. It actively engages in vibrant marketing initiatives, including the operation of a flagship boutique store in Seoul.
brand value