OUR BRANDS

KEYTH, a rising lifestyle beauty brand from Korea, is redefining self-expression through color and scent. With its two distinct inner brands—COLORED KEYTH and PERFUMED KEYTH—the brand explores the many layers of identity, beauty, and creativity.

KEYTH

The story of the brand
KEYTH was born from the idea that self-discovery is a journey—sometimes bold, sometimes subtle, but always personal. COLORED KEYTH invites users to explore new looks and layers through makeup and skin products that reflect their mood, rhythm, and ever-changing identity. It empowers individuals to embrace their skin and express themselves without hesitation.
PERFUMED KEYTH, on the other hand, focuses on olfactory exploration—each fragrance crafted as if unlocking a new door. Inspired by the process of collecting unique ingredients and memories, it challenges traditional norms and offers a luxurious fragrance experience that’s both emotive and unexpected.
brand value